Sea Angel Clean Up

Designing a brand identity for a nonprofit ocean cleanup. Focusing on what you can do to help protect the earth, and how to stay informed. You can “adopt” a coral reef on the website through the purchase of a box containing supplies to help clean the ocean. All proceeds fund a meeting for volunteers to come together and clean the beaches.

A cute mascot is the focus to make the brand more inviting to its audience. A helm encapsulates the Sea Angel mascot resembling a halo and brings attention to the message of keeping the ocean clean.

Logo.

Carry a bag to bring any items you may need when cleaning the beaches. Collect litter found in the sand or ocean to dispose of when near a trash can.

Reusable Tote.

“Your a dirty beach,” they say. But fear not, for we’re here to clean you up! Enter the Sea Angel Clean Up brochure—a powerful call to action designed to ignite urgency and shed light on the current issue of beach pollution caused by everyday garbage. This 3-page folding brochure effectively conveys the dire situation of beach pollution while showcasing the strength and unwavering commitment of the organization.

Brochure.

Adopt a coral reef and make a difference.

Process

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Black and White Illustrations